For Home Buyers & Sellers: 4 Ways to Get Your HomeToHome

Choose your best agent. Use Price Negotiator to get your best price.

Real Estate's One & Only Price Negotiating System

It’s your money! Don’t overpay or undersell. Use your HomeToHome’s Price Negotiator with your Agent.

Expect better service when you know what’s going on. With HomeToHome, you are collaborating using your Agent’s & Lender’s transparent, two-way professional Service Plans.

Receive a HomeToHome created and customized just for you in your zip code. Each HomeToHome “blueprints” the entire home buying & selling process as never before.

Your HomeToHome also includes an Agent and Lender sponsor to help you. Your sponsors are notified and there to help you with any questions.

Trust building is a two-way street. Please enter your information carefully and accurately. We respect and protect your privacy.


  • Personalized for you
  • Customized with your Zip Code
  • 6 Stage Price Negotiator
  • 9 Complete Buy & Sell Plans
  • 18 Tools to help you save money at each stage
  • Agent Sponsor: To answer your real estate questions
  • Lender Sponsor: To answer your finance questions
  • 2-Way Professional Service Plans: 350+ items in each
  • Help Guides: over 400 color slides at your fingertips
  • A Collaboration Console: To quickly track progress

Choose a search option.

Market Insider

For those who want to go further, we offer Market Insider. It begins with your Market Insider Collaboration Console. Track and manage multiple agents and lenders, with multiple HomeToHomes! Market Insider is for the buyer or seller who is looking for methods and processes that go beyond. Receive advanced access to our Market Insider for off-market opportunities. Gain access to our video library and case studies.

Sign up now to receive early bird access.

Coming Soon!


  • Collaboration Console for multiple HomeToHomes
  • Evaluate and work with multiple agents
  • Annual renewal
  • Professional tips and tricks
  • 4 week phone/email support
  • Market Insider access to Case Studies
  • Profitable methods are trade secrets to many professionals

For Real Estate Professionals

HomeToHome is the most advanced system for home buyers and sellers. For the first time, collaborate with your clients using a complete real estate process to help people save more money. Join the revolution. Replace substandard systems that hurt your clients. No more smoke and mirrors. At last, you have the framework on which to brand and build your unique service and set yourself apart. Make it easy for your clients to fully appreciate your value.

  • Low monthly membership
  • No set-up fees and no annual commitment
  • Branded to you and customized to your service
  • Add lead and referral volume as your business grows
  • Simple interface to track business & client communique
  • Simple form to create custom HomeToHome application website in seconds

Agent Ambassador

With each Agent Ambassador membership, you get your professional branding on every HomeToHome that you create for your clients and prospects. Your most important customization is your Agent Service Plan. This is your professional service offering to your clients. We provide you with a great start: a complete up-to-date professional list of over 350 items with built-in help tips-ready for your customization.

Key Features Silver Gold Platinum
# HomeToHome’s/mo. (max) 25 50 75
# Buy/Sell Plans in each 4 6 9
# of zip codes (lead eligibility) 1 3 5
# of lenders (for recommendations) 1 3 5
Set-up Cost  $0. $0. $0.
Monthly Membership  $25. $50. $75.

Does this ring true for you?

Brokerages face daunting challenges. National listing portals have reduced brokerages’ role in sourcing leads for their agents. Commission splits have been decimated. Agents are compelled to pay for their own lead sources. The result often leads to recruiting more agents with less training and oversight. Still, lead sources trump all. Here’s a lead source system that also supports your service brand together with agent compliance.

  1. lead sources
  2. consistency of service
  3. training

When you offer a lead source to your agents,”Getting agents to use the tools” is not the issue. We offer a solution.


  • Agents pay for the system and brokerages benefit
  • Standardize your brokerage’s unique service offering
  • Built-in agent compliance standard
  • New agent training platform
  • Consumer facing platform with agent/broker branding
  • Improve consistency of service across your brand
  • Simple agent interface from all devices

Lender Ambassador

With each Lender Ambassador membership, you get your professional branding on every HomeToHome that you create for your clients and prospects. Your most important customization is your Lender Finance Plan. This is your professional service offering to potential clients. Also, your membership enables Agents to connect to you, and you to them, creating your professional Ambassador network for one-click recommendations to new clients.

Key Features Silver Gold Platinum
HomeToHome’s /mo (max) 25 50 75
# Buy/Sell Plans in each 4 6 9
# of agents (for recommendations) 3 20 50
Set-up Cost  $0. $0. $0.
Monthly Membership  $25. $50. $75.

Affiliate Ambassador Program

HomeToHome is real estate’s quintessential system. It is also a comprehensive consumer advocacy program. Your affiliate services are invaluable to consumers,  as well as agents and lenders. At last, you have the vehicle that you require and that home buyers and sellers will embrace to learn about your product offerings. Place your company’s valuable services and educational materials front and center where decisions are being made.


  • Every HomeToHome is a private 3 party website (client, agent, lender) cloud application.
  • Your service’s educational product information is included in each HomeToHome to support consumer education
  • Your product information displays within HomeToHome’s Escrow & Resources tool.
  • Your product website may optionally be included within our Agent Service Plan template.
  • Receive prime placement directly in the flow of pre and post decision
  • Gain the lower cost shared marketing benefit of a collective whole
  • Freely distribute your HomeToHomes to clients without any additional charge (included in your low monthly membership fee)

About Price Negotiator

Measure Your Agent's Value Band

  • Stage 1. Agent Aptitude
  • Stage 2. Market Awareness
  • Stage 3. Market Alignment
  • Stage 4. Offer Acceptance
  • Stage 5. Home Acquisition

How to Improve your Price by $1,000's-$10,000's.

Understand Value Bands and you’ll understand how to negotiate successfully. As your Agent works from one stage to the next, they negotiate Value Bands to influence the home price in your favor.  Below are the Value Bands together with typical ranges for home values in the $400k to $800k range.

Choose your Agent strategically in Stage 1. Your Agent’s Value Band affects all stages. Use HomeToHome’s Agent Service Plan and Agent Profile tools.

The 6 Key Factors of Your Agent that Effect your Home's Price

  • Client Preparation: Educating client for each stage.
  • Market Alignment: Aligning client accurately to inventory, pricing, timing, and opportunity. Strategically prepare & market home to maximize value.
  • Property/Purchaser Acquisition: Identifying best properties/buyers for client’s needs and executing purchase agreements.
  • Negotiation: Knowing when, what, and to what degree to negotiate in client’s favor. Utilizing every skill in the agent’s arsenal to maximize value for client.
  • Vendor Management: Coordinating inspectors, appraisers, lenders, contractors, etc.
  • Execution: Overall ability to orchestrate all elements of a purchase agreement to protect client’s interests.
($) Client Preparation
($) Market Alignment
($) Property/Purchaser Acquisition
($) Negotiation
($) Vendor Management
($) Execution

Home Value Band reflects property characteristics, the seller’s timing & motivation, and the market. Use HomeToHome’s MarketPrice and RateThisHome to set realistic Home Value Bands.

The 6 Key Factors that Establish A Home's Value

For a given home size and neighborhood range.

  • Home condition : Age, structural integrity, upgrades, staging, curb appeal
  • Market Conditions : Comparables: active, pending, recently sold. Local economy
  • Marketing : Price strategy, media creation, target buyer type, advertising campaigns
  • Market Timing/Buyer Pool : Maximize demand of qualified buyers
  • Seller Position : Timing, motivation, & equity position 
  • Title condition : Clean, encumbered, restrictions, CC&R’s, liens, etc. 
($) Home condition
($) Market Conditions
($) Marketing
($) Market Timing/Buyer Pool
($) Seller Position
($) Title condition

The 6 factors of Buyer or Seller “readiness” qualifies your position to act decisively and favorably. A strong buyer is always more attractive to a seller since they are more likely to close escrow on the home. Similarly, a strong seller is motivated and market aware. Use your Lender’s Finance Plan and Profile, LoanSense and CashToClose tools to sharpen your negotiating position.

The 6 Key Client Factors that Improve Your Home Price

  • Agent: Expertise, competence and integrity
  • Home: Location and condition
  • Finances: Loans and cash to close
  • Execution: Client’s readiness to cooperate with trust and honesty
  • Motivation: Readiness and desire to execute
  • Credit: Client’s understanding of how credit works
($) Agent
($) Home
($) Finances
($) Execution
($) Motivation
($) Credit

3 Factors that Define a Home's Final Sold Price

After the Home’s Value Band, the Home’s Price Band is determined during negotiation between a Buyer & Seller.

In addition to the factors in the other Value Bands, the Price Band is bounded by these 3 factors.

A List Price should not be confused with a Market Price. A home’s Market Price is what a ready, willing and able buyer will pay. However, it’s Market Price is not the negotiated Sold Price.

Use HomeToHome’s HomeScene to generate different Term Sheet scenarios when negotiating for your most favorable Sold Price.

($) Market Price
($) Appraised Value
($) List Price

How the 5 Stage Price Negotiator Works

Example Home Value Band: $400k to $800k

You know how a loaf of bread is “priced as marked”? Well, your home is not priced as marked. In fact the final sales price of your home will go up or down as much as 10% of the asking price.

What’s the difference? The Difference is “Price Negotiation”. 

Most people think of Price Negotiation as haggling over the price until all parties agree. It’s much more. The best Price Negotiation is a 5 stage process that begins long before.

Our free software, HomeToHome, is the only price negotiating solution available. It informs you of the 5 stages during the sale of your home where you can lose or make money.

  • Stage 1. Agent Aptitude

    Range -$50k to +$50k Your Agent’s Value Capture Range affects all stages. That’s why this first stage generally has the largest impact. HomeToHome provides the tools to help you choose your Agent based on their Service Plan and Profile. If you’re a buyer, choose your Lender based on their Finance Plan and Profile.

  • Stage 2. Market Awareness

    Range -$40k to +$40k A home's qualities and the market’s characteristics define the Home Value Band. HomeToHome’s Home Tools give you optics into the market. Sellers and Buyers both require an accurate Home Value Band. A Seller’s agent will have optimized this value band before the home goes on the market. A Buyer’s agent will have optimized the Buyer’s Value Band to be the strongest.

  • Stage 3. Market Alignment

    Range -$20k to +$20k As Buyers and Sellers align and enter into a purchase contract. Here, trust, teamwork, and decisive execution are rewarded. Your HomeToHome’s Agent’s Service Plan and your Wealth Tools provide you with the information you need for calibrated decisions.

  • Stage 4. Offer Acceptance

    Range -$20k to +$20k Terms of the Purchase Contract have been reached. Terms span purchase price, financing, time frame, and a multitude of possible unique conditions. Strong agent negotiation pays dividends when the contract is signed. Ideally, a Seller’s agent strives to quickly drive up demand to induce multiple offers. The Buyer’s agent strives to quickly isolate a property from the market to control the Home’s Price Band.

  • Stage 5. Property Acquisition

    Final Range -$75k to +$75k Every deal has its challenges. Agent’s on both sides must work to make final adjustments to the price and terms. Excellent agents keep the deal together by aligning conflicting requirements typically in the face of growing tensions. Your Agent’s Service Plan and Escrow tools are your touchstones to know what’s happening and what’s next.

  • Client Allegiance

    Your Agent & Lender have demonstrated and executed their Service Plan with precision. In gratitude of excellent service, HomeToHome provides you with a simple way to reward them. Use the Gift-A-Friend tool and gift a HomeToHome to friend or family. A trusted, successful relationship is a valuable asset for the future.

See Ahead

See how to read the market, maximize your sales price, and capture more value in your purchase.
Successful People
Begin with a successful plan. Choose from 9 powerful easy-to-follow Buy/Sell Plans.

Plan Ahead

Build your wealth when you sell and buy right. Save money when you optimize your transaction.
Build Trust
Go forward with confidence while you follow your Agent’s & Lender’s Plans.

Get Ahead

Get ahead of the market with your confidential HomeToHome. Capture more value at each step.
Entire End-To-End Process
You get real numbers & real service plans you can first evaluate and then increase your wealth.

The Performance & Trust Building System for Real Estate

Increase Profit Opportunities and Reduce Risk with Better Choices.

Imagine any real estate transaction as a high-stakes poker game. It’s not winner-take-all, but it is a big numbers game. Know the rules of play. Whether you’re a veteran or just starting out, we provide the framework and the tools to make superior choices. Carefully choose the professionals to help on your side, together with their unique Service Plan and Finance Plan. Use HomeToHome to capture more value at each step.

Expertise & Collaboration: 33 Ways to Build Trust and Perform Better.

Real estate is a people business and a face-to-face service profession. Well placed trust can be very profitable. There’s too much at stake, too much to know, and essential decisions that build to a successful finish. Choosing an agent or lender from a home listing site is a dubious approach. That is why we created the first complete platform for you-with tools to choose better and collaborate more effectively with professionals that serve you. Evaluate the experts that you need and build trust together.

Saving Time Without Building a Trusted Relationship Is Wasted Time.

When making complex decisions, we perform best when we have expertise that we can measure, trust and rely upon. Without it, how can we compete against those who have it? Here at last is the tech you need to achieve that; a common framework to build trust more quickly so you can apply professional expertise where it really counts. A private, one-on-one application created solely for you to establish & build trusting relationships that perform in real estate – more effectively and more profitably – from start to finish; it’s called HomeToHome, from Ambassador Systems.

To Real Estate Professionals

It’s why they chose you

The world has changed. Clients want to feel more in control and you have to change the way you do business-in a big way.
Your clients are better informed than ever and the old ways make you look like a commodity, and you’re not.

So if your only way of getting their attention is to interrupt them with impersonal messages, then you should probably get used to being tuned out.

So yeah, it’s time to put that dusty old playbook to rest. Today, it’s all about attracting your clients first by showing them how your service brings them more success. And systematically building a trusted relationship from the start.

Building trust, attracting clients with your service – well how does that work? That’s why we created Ambassador Systems – the easy-to-use complete framework of success plans, ready for you to brand and customize. It’s an all-in-one, service and marketing platform – for real estate professionals, so that you can generate and close more business – the right way – and give your clients a consistently better experience with more success.


Building Trust Equity – Proof before the Promise
“I say that the tender thing is to really care about how you help an individual or a family. Getting them from one home to the next, it’s putting your best foot forward and letting them know up front what you plan to do for them and how you plan to do it.”

Ray Broemmelsiek – Founder


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